MCILHENNY'S GOLD: HOW A LOUISIANA FAMILY BUILT THE TABASCO EMPIRE
by ROTHFEDER, JEFFREY
List Price: HK$ 237.00
¡@ISBN
9780060721848
¡@Subject
BUSINESS & FINANCE
¡@Publisher
HARPER COLLINS
¡@Publication
2007
¡@Edition
Hardcover
¡@Version
Original
¡@Description
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea - the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico - a secretive family business emerged that would produce one of the best-known products in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine and an icon of pop culture, making it as recognizable as far bigger brands. McIlhenny Co., still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business. Yet by fiercely protecting its beloved brand and refusing to sell out to big food conglomerates, this family business has run circles around its competitors, churning out annual revenues that have surpassed everyone's expectations.
"McIlhenny's Gold" is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times.
