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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
by ZEITHAML, VALARIE A.;BITNER, MARY JO

List Price: HK$ 237.00

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¡@ISBN 9780071240314
¡@Subject BUSINESS & FINANCE
¡@Publisher MCGRAW-HILL
¡@Publication 2004
¡@Edition Paperback
¡@Version ISE
¡@Description
 
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