UNLOCKING OPPORTUNITIES FOR GROWTH : HOW TO PROFIT FROM UNCERTAINTY WHILE LIMITING YOUR RISK
by MACMILLAN, IAN;PUTTEN, ALEXANDER VAN
List Price: HK$ 332.00
ˇ@ISBN
9780132237901
ˇ@Subject
BUSINESS & FINANCE
ˇ@Publisher
WHARTON SCHOOL PUBLISHING
ˇ@Publication
0
ˇ@Edition
Hardcover
ˇ@Version
N/A
ˇ@Description
Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. Youˇ¦ll learn how to escape from the ˇ§go/no-go viseˇ¨ and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. Youˇ¦ll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside.
