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DEFENDING YOUR BRAND: HOW SMART COMPANIES USE DEFENSIVE STRATEGY TO DEAL WITH COMPETITIVE ATTACKS
by CALKINS, TIM

List Price: HK$ 240.00

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¡@ISBN 9780230340343
¡@Subject BUSINESS & FINANCE
¡@Publisher PALGRAVE MACMILLAN
¡@Publication 2012
¡@Edition Hardcover
¡@Version Original
¡@Description
 
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