CHOCOLATES ON THE PILLOW AREN'T ENOUGH: REINVENTING THE CUSTOMER EXPERIENCE
by TISCH, JONATHAN M.
List Price: HK$ 256.00
¡@ISBN
9780470043554
¡@Subject
BUSINESS & FINANCE
¡@Publisher
JOHN WILEY & SONS, INC.
¡@Publication
2007
¡@Edition
Hardcover
¡@Version
Original
¡@Description
As CEO of Loews Hotels, Jonathan Tisch has become a global leader in travel and tourism, one of the world's largest and fastest-growing industries. (And one of the most attractive, as witnessed by the fact that some of today's greatest entrepreneurs and most successful business people, from Michael Dell, Steve Case, and Pierre Omidyar to Henry Kravis and BET's Robert Johnson, have all taken the plunge in the hospitality business.) In his new book, Tisch will show how the lessons he's learned in the hospitality industry have now become important for every leader. Why? Because creating an intimate, positive, long-lasting connection with the customer is what the world's great hoteliers do best--and it's also the key to twenty-first-century success for every kind of organization.
