POWER OF UNFAIR ADVANTAGE: HOW TO CREATE IT, BUILD IT, AND USE IT TO MAXIMUM EFFECT
by NESHEIM, JOHN L.
List Price: HK$ 285.00
¡@ISBN
9780743256056
¡@Subject
BUSINESS & FINANCE
¡@Publisher
FREE PRESS US
¡@Publication
2005
¡@Edition
Hardcover
¡@Version
Original
¡@Description
A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage ¡V that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail ¡V and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay ¡V learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.
