MIND YOUR X'S AND Y'S: SATISFYING THE 10 CRAVINGS OF A NEW GENERATION OF CONSUMERS
by JOHNSON, LISA
List Price: HK$ 238.00
¡@ISBN
9780743277501
¡@Subject
BUSINESS & FINANCE
¡@Publisher
FREE PRESS US
¡@Publication
2006
¡@Edition
Hardcover
¡@Version
Original
¡@Description
This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyses the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. Mind Your X¡¦s and Y¡¦s equips anyone who wants to reach these consumers ¡V brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists ¡V with the know-how to transform market research into profitable strategies.
