STARTING A SUCCESSFUL BUSINESS
by MORRIS, MICHAEL;
List Price: HK$ 288.00
¡@ISBN
9780749444136
¡@Subject
BUSINESS & FINANCE
¡@Publisher
KOGAN PAGE UK
¡@Publication
2005
¡@Edition
Paperback
¡@Version
Original
¡@Description
This fully revised and updated new edition takes you through each important step of the start-up process in a clear, accessible style. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on topics such as: what sort of business to start; business planning; marketing, selling and advertising; finances and financial control; e-business and the small firm; business law; management of operations; and employing people. This exhaustive guide takes into account the differing needs of the firm before start-up, while it is getting established and when it grows. It has helped many thousands of people to refine and develop their plans, avoid dangers and survive those first crucial years.
