MONOPOLY RULES: HOW TO FIND, CAPTURE & CONTROL THE WORLD'S MOST LUCRATIVE MARKETS IN ANY BUSINESS
by LELE, MILIND M.
List Price: HK$ 240.00
ˇ@ISBN
9780749445461
ˇ@Subject
BUSINESS & FINANCE
ˇ@Publisher
KOGAN PAGE UK
ˇ@Publication
2006
ˇ@Edition
Hardcover
ˇ@Version
Original
ˇ@Description
People making, marketing, and selling products and services really want to be alone in the marketplace, to have a space that they own for long enough to make some real money. In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. In this book Dr Lele shows that anyone can achieve this by focusing on the monopoly rules.
The best monopoly opportunities are situational, soft and intangible. Theyˇ¦re market segments, often in the customerˇ¦s mind. For the customer there is no one but you, since what you provide canˇ¦t be easily copied, duplicated or ripped off. In this world, where the homogeneous mass market has disappeared, Monopoly Rules provides a new way to think, take action and stay ahead of the game.
