LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE
by ANDERSON, CHRIS
List Price: HK$ 133.00
¡@ISBN
9781401308605
¡@Subject
BUSINESS & FINANCE
¡@Publisher
HYPERION
¡@Publication
2006
¡@Edition
Paperback
¡@Version
Original
¡@Description
IN ONE OF THE MOST IMPORTANT BUSINESS BOOKS since The Tipping Point, Chris Anderson shows how the future of business and culture isn¡¦t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses ¡V the endlessly long tail of that same curve. What happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?.
