$10 TRILLION PRIZE: CAPTIVATING THE NEWLY AFFLUENT IN CHINA AND INDIA
by SILVERSTEIN, MICHAEL
List Price: HK$ 300.00
ˇ@ISBN
9781422187050
ˇ@Subject
BUSINESS & FINANCE
ˇ@Publisher
HARVARD BUSINESS PRESS
ˇ@Publication
2012
ˇ@Edition
Hardcover
ˇ@Version
Original
ˇ@Description
More than one billion consumers are poised to reenergize the U.S. economyˇVand the worldˇ¦s. Throughout China and India, the rising middle class is transforming markets, and is poised to become one of the most influential consumer groups in the decade ahead. Examine the wants and needs of these men and women in The $10 Trillion Dollar Prize, and explore how global enterprises and investors are navigating the unprecedented market shifts.
