BIG DATA
by MAYER-SCHONBERGER, VIKTOR;CUKIER, KENNETH
List Price: HK$ 225.00
¡@ISBN
9781848547919
¡@Subject
SOCIETY, POLITICS & PHILOSOPHY
¡@Publisher
HODDER
¡@Publication
2013
¡@Edition
Paperback
¡@Version
Original
¡@Description
Data¡Vit¡¦s ubiquitous, powerful, and it¡¦s yours. Revered by marketers, management, politicians and scientists alike, data is being crunched, quantified and utilized in intriguing new ways. The results are wide-ranging, from lifesaving medical breakthroughs to layered pricing for your airline ticket. Mayer-Schenberger and Cukier explore ¡§big data¡¨ and its potential impact on our world. They explain how data is gathered and deciphered, outlining the possibilities and the potential pitfalls, including unprecedented privacy concerns.
