Japanese pure and simple focuses on the importance of nourishment, balance and seasonality in our everyday cooking. The essence of Japanese cuisine is to ¡¥enhance¡¦ nature¡¦s offerings rather than to ¡¥change¡¦ them so food is eaten, whenever possible, in its natural state. This style of cooking helps to explain why the Japanese have the highest life expectancy in the world with low cancer rates and heart problems.