Knowing the extremes ¡V the biggest, the smallest, the fastest, the most and the least ¡VGuinness World Records offers a way of comprehending and digesting an increasingly complex world overloaded with information. Whatever its origin, a Guinness World Record is something innately social, something to share and enjoy with friends, family and the wider community. Over the last 50 years, Guinness World Records¡¦ ascent to the position of one of the world¡¦s best loved brands, and is now a global phenomenon. Guinness World Records is known as the ultimate authority on superlative facts and record-breaking achievement, with books are international bestsellers, television programmes entertain across all ages, websites satisfy the curiosity of millions of visitors, and live events motivate and inspire a global audience.
