GUANXI: MICROSOFT, CHINA AND BILL GATES' PLAN TO WIN THE ROAD AHEAD
by BUDERI, ROBERT;HUANG, GREGORY T.
List Price: HK$ 120.00
¡@ISBN
9781905211227
¡@Subject
CHINA
¡@Publisher
RANDOM HOUSE BUSINESS BOOKS UK
¡@Publication
2006
¡@Edition
Paperback
¡@Version
Original
¡@Description
Guanxi (gwan-shee), the Chinese term for the mutually beneficial relationships that are essential to success, tells the story of the juggernaut research lab that underpins Microsoft¡¦s developing relationship with China. The gripping narrative moves between Beijing and the Microsoft headquarters in Redmond, WA, and follows the lab¡¦s emergence as a centre of excellence for Chinese computer science. Microsoft has invested well over 100 million dollars and hired more than 400 of China¡¦s best and brightest; what was once an outpost is now at the very heart of software research, creating dramatic payoffs for both Microsoft and China. As pundits rail against the ¡¥China threat¡¦ to Western competitiveness and offer passionate arguments against outsourcing, Guanxi explores the true ramifications of China¡¦s technological progress ¡V and how it can be turned to everyone¡¦s advantage. Guanxi is essential reading for business leaders, entrepreneurs and technology workers around the globe.
