MR. AND MRS. ASIA : AN EXTRAORDINARY SURVEY OF AN EXTRAORDINARY REGION
by CLSA BOOKS
List Price: HK$ 340.00
¡@ISBN
9789889894207
¡@Subject
ASIA
¡@Publisher
CLSA BOOKS
¡@Publication
2008
¡@Edition
Paperback
¡@Version
Original
¡@Description
Who are Asia¡¦s middle class? How much do they earn? How much do they spend, on what and why? And what do they still want? Asia¡¦s extensive middle class is driving global changes in consumer spending habits; a significant force in economic and societal change. Yet, until now, there has been no comprehensive study of this increasingly influential demographic.
Mr & Mrs Asia is filled with analysis and individual family snapshots, based on the fascinating results of the most extensive survey ever conducted in the region. In mid-2007, the authors undertook detailed interviews with 35,000 families across Asia¡¦s 11 leading economies. Mr & Mrs Asia is an informative and entertaining read for those wanting to understand the people that are the future of this extraordinary region.
