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MR. AND MRS. ASIA : AN EXTRAORDINARY SURVEY OF AN EXTRAORDINARY REGION by CLSA BOOKS (Paperback - 2008) ISBN: 9789889894207 Subject: ASIA Publisher: CLSA BOOKS Who are Asia¡¦s middle class? How much do they earn? How much do they spend, on what and why? And what do they still want? Asia¡¦s extensive middle class is driving global changes in consumer spending habits; a significant force in economic and societal change. Yet, until now, there has been no comprehensive study of this increasingly influential demographic. Mr & Mrs Asia is filled with analysis and individual family snapshots, based on the fascinating results of the most extensive survey ever conducted in the region. In mid-2007, the authors undertook detailed interviews with 35,000 families across Asia¡¦s 11 leading economies. Mr & Mrs Asia is an informative and entertaining read for those wanting to understand the people that are the future of this extraordinary region. |
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