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QUALITATIVE METHODS IN MANAGEMENT RESEARCH by GUMMESSON, EVERT (Paperback - 1991)
ISBN: 9780803942042
Subject: SOCIOLOGY
Publisher: SAGE
TOTAL RELATIONSHIP MARKETING by GUMMESSON, EVERT (Paperback - 2002)
ISBN: 9780750654074
Subject: BUSINESS & FINANCE
Publisher: BUTTERWORTH HEINEMANN USA
TOTAL RELATIONSHIP MARKETING: MARKETING MANAGEMENT, RELATIONSHIP STRATEGY, CRM, AND A NEW DOMINANT LOGIC FOR THE VALUE-CREATING NETWORK ECONOMY by GUMMESSON, EVERT (Paperback - 2008)
ISBN: 9780750686334
Subject: BUSINESS & FINANCE
Publisher: BUTTERWORTH-HEINEMANN USA
   
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