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NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM by KAPFERER, JEAN-NOEL (Paperback - 2008)
ISBN: 9780749450854
Subject: BUSINESS & FINANCE
Publisher: KOGAN PAGE UK
REINVENTING THE BRAND: CAN TOP BRANDS SURVIVE THE NEW MARKET REALITIES? by KAPFERER, JEAN-NOEL (Paperback - 2001)
ISBN: 9780749435936
Subject: BUSINESS & FINANCE
Publisher: KOGAN PAGE
   
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