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18 IMMUTABLE LAWS OF CORPORATE REPUTATION: CREATING, PROTECTING & REPAIRING YOUR MOST VALUABLE ASSET by ALSOP, RONALD J. (Paperback - 2006) ISBN: 9780749445713 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK In this illuminating study of that vital element of doing business ¡V corporate reputation ¡V veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald¡¦s, Coca-Cola and Microsoft. With 85 per cent of companies interviewed believing that reputation can have a major impact on business performance, this book shows you the benefits of a good reputation and the consequence of a bad one, as well as how to measure reputation and nurture a good one. Alsop provides 18 laws, drawn from years of experience, covering every aspect of corporate reputation. |
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5 PATHS TO PERSUASION: THE ART OF SELLING YOUR MESSAGE by MILLER, ROBERT B. (Paperback - 2007) ISBN: 9780749449940 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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50-PLUS MARKET: WHY THE FUTURE IS AGE NEUTRAL WHEN IT COMES TO MARKETING & BRANDING STRATEGIES by STROUD, DICK (Hardcover - 2005) ISBN: 9780749442583 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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A HANDBOOK OF EMPLOYEE REWARD MANAGEMENT AND PRACTICE by ARMSTRONG, MICHAEL (Paperback - 2005) ISBN: 9780749443436 Subject: CAREERS Publisher: KOGAN PAGE UK |
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ACCOUNTING FOR NON-ACCOUNTANTS: A MANUAL FOR MANAGERS AND STUDENTS by MOTT, GRAHAM (Paperback - 2005) ISBN: 9780749444167 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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ADLAND: A GLOBAL HISTORY OF ADVERTISING by TUNGATE, MARK (Hardcover - 2007) ISBN: 9780749448370 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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ADS TO ICONS: HOW ADVERTISING SUCCEEDS IN A MULTIMEDIA AGE by SPRINGER, PAUL (Hardcover - 2007) ISBN: 9780749449360 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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ADVANCED PROJECT MANAGEMENT (WITH CD-ROM): A COMPLETE GUDIE TO THE KEY PROCESSES, MODELS AND TECHNIQUES by ORR, ALAN D. (Hardcover - 2004) ISBN: 9780749440947 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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ADVANCED PROJECT MANAGEMENT: A COMPLETE GUIDE TO THE KEY PROCESSES, MODELS AND TECHNIQUES (WITH CD-ROM) by ORR, ALAN D. (Paperback - 2007) ISBN: 9780749449834 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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AMAZE YOUR CUSTOMERS!: CREATIVE TIPS ON WINNING & KEEPING YOUR CUSTOMERS by ZANETTI, DANIEL (Paperback - 2006) ISBN: 9780749445577 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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ART OF CREATIVE THINKING: HOW TO BE INNOVATIVE AND DEVELOP GREAT IDEAS by ADAIR, JOHN (Hardcover - 2007) ISBN: 9780749447991 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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ART OF CREATIVE THINKING: HOW TO BE INNOVATIVE AND DEVELOP GREAT IDEAS by ADAIR, JOHN (Paperback - 2009) ISBN: 9780749454838 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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ASSESSMENT METHODS IN RECRUITMENT, SELECTION & PERFORMANCE by EDENBOROUGH, ROBERT (Paperback - 2007) ISBN: 9780749450144 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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A-Z OF CAREERS & JOBS by HODGSON, SUSAN (Paperback - 2006) ISBN: 9780749446277 Subject: CAREERS Publisher: KOGAN PAGE UK |
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A-Z OF CAREERS & JOBS by HODGSON, SUSAN (Paperback - 2007) ISBN: 9780749449773 Subject: CAREERS Publisher: KOGAN PAGE UK |
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BEST PRACTICE IN PERFORMANCE COACHING by WILSON, CAROL (Hardcover - 2007) ISBN: 9780749450823 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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BEYOND BRANDING by IND, NICHOLAS (Paperback - 2005) ISBN: 9780749443993 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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BEYOND BULLSHIT: STRAIGHT-TALK AT WORK by CULBERT, SAMUEL A. (Hardcover - 2008) ISBN: 9780749453190 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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BIDS, TENDERS & PROPOSALS: WINNING BUSINESS THROUGH BEST PRACTICE by LEWIS, HAROLD (Paperback - 2007) ISBN: 9780749449735 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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BIDS, TENDERS & PROPOSALS: WINNING BUSINESS THROUGH BEST PRACTICE by LEWIS, HAROLD (Hardcover - 2009) ISBN: 9780749454203 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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