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WHO GETS WHAT - AND WHY: THE HIDDEN WORLD OF MATCHMAKING AND MARKET DESIGN by ROTH, ALVIN (Paperback - 2015)
ISBN: 9780007520770
Subject: BUSINESS & FINANCE
Publisher: WILLIAMK COLLINS

Who better than a Nobel Prize winner to offer entrepreneurs a better understanding of market design? In Who Gets What ¡X and Why Economic Sciences Laureate Alvin Roth, who has designed ¡§matching markets¡¨ to help medical students find residencies and kidney donors find patients, takes a look at world markets that aren¡¦t necessarily shaped by money, and how the players within these markets can discover the most beneficial outcomes.
   
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