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18 IMMUTABLE LAWS OF CORPORATE REPUTATION: CREATING, PROTECTING & REPAIRING YOUR MOST VALUABLE ASSET by ALSOP, RONALD J. (Paperback - 2006)
ISBN: 9780749445713
Subject: BUSINESS & FINANCE
Publisher: KOGAN PAGE UK

In this illuminating study of that vital element of doing business ¡V corporate reputation ¡V veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald¡¦s, Coca-Cola and Microsoft. With 85 per cent of companies interviewed believing that reputation can have...
WALL STREET JOURNAL GUIDE TO THE TOP BUSINESS SCHOOLS 2006 by ALSOP, RONALD J. (Paperback - 2005)
ISBN: 9780375720987
Subject: EDUCATION
Publisher: RANDOM HOUSE US
   
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