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SATISFIED CUSTOMERS TELL THREE FRIENDS, ANGRY CUSTOMERS TELL 3,000 by BLACKSHAW, PETE (Hardcover - 2008) ISBN: 9780385522724 Subject: BUSINESS & FINANCE Publisher: DOUBLEDAY USA In todayˇ¦s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"ˇXblogs, social networking pages, message boards, product review sitesˇXeven a single disgruntled customer can broadcast his complaints to an... |
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