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LUXURY STRATEGY: BREAK THE RULES OF MARKETING TO BUILD LUXURY BRANDS by KAPFERER, JEAN NOEL (Hardcover - 2012) ISBN: 9780749464912 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE LTD |
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NEW STRATEGIC BRAND MANAGEMENT: ADVANCED INSIGHTS AND STRATEGIC THINKING by KAPFERER, JEAN NOEL (Paperback - 2012) ISBN: 9780749465155 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE LTD |
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