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18 IMMUTABLE LAWS OF CORPORATE REPUTATION: CREATING, PROTECTING & REPAIRING YOUR MOST VALUABLE ASSET by ALSOP, RONALD J. (Paperback - 2006) ISBN: 9780749445713 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK In this illuminating study of that vital element of doing business ¡V corporate reputation ¡V veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald¡¦s, Coca-Cola and Microsoft. With 85 per cent of companies interviewed believing that reputation can have a major impact on business performance, this book shows you the benefits of a good reputation and the consequence of a bad one, as well as how to measure reputation and nurture a good one. Alsop provides 18 laws, drawn from years of experience, covering every aspect of corporate reputation. |
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WALL STREET JOURNAL GUIDE TO THE TOP BUSINESS SCHOOLS 2006 by ALSOP, RONALD J. (Paperback - 2005) ISBN: 9780375720987 Subject: EDUCATION Publisher: RANDOM HOUSE US |
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