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CUSTOMER EQUITY: BUILDING AND MANAGING RELATIONSHIPS AS VALUABLE ASSETS by BLATTBERG, ROBERT C. (Hardcover - 2001)
ISBN: 9780875847641
Subject: MARKETING
Publisher: HBS PRESS
DATABASE MARKETING: ANALYZING AND MANAGING CUSTOMERS by BLATTBERG, ROBERT C. (Paperback - 2008)
ISBN: 9781441903327
Subject: BUSINESS & FINANCE
Publisher: SPRINGER
   
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