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GENERATION TO GENERATION: LIFE CYCLES OF THE FAMILY BUSINESS by GERSICK, KELIN E. (Hardcover - 1997) ISBN: 9780875845555 Subject: BUSINESS & FINANCE Publisher: HAVARD BUSINESS SCHOOL PRESS |
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MEASURING MARKETING: 110+ KEY METRICS EVERY MARKETER NEEDS by DAVIS, JOHN A. (Paperback - 2013) ISBN: 9781118153741 Subject: BUSINESS & FINANCE Publisher: WILEY |
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OLYMPIC GAMES EFFECT: HOW SPORTS MARKETING BUILDS STRONG BRANDS by DAVIS, JOHN A. (Hardcover - 2008) ISBN: 9780470823668 Subject: BUSINESS & FINANCE Publisher: JOHN WILEY & SONS (ASIA) PTE LTD |
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