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BODY CLOCK GUIDE: USING TRADITIONAL CHINESE MEDICINE FOR PREVENTION AND HEALTHCARE by ZHANG, JIAOFEI (Paperback - 2015) ISBN: 9781602201200 Subject: MIND, BODY & HEALTH Publisher: BETTERLINK PRESS |
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BRAND NEW CHINA: ADVERTISING, MEDIA AND COMMERCIAL CULTURE by WANG, JING (Hardcover - 2008) ISBN: 9780674026803 Subject: CHINA Publisher: HARVARD UNIVERSITY PRESS USA Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a "brand new" China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. |
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FIRST STEP: AN ELEMENTARY READER FOR MODERN CHINESE by CHOU, CHIH-PING (Paperback - 2014) ISBN: 9780691154206 Subject: REFERENCE & LANGUAGES Publisher: PRINCETON UNIVERSITY PRESS USA |
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FIRST STEP: AN ELEMENTARY READER FOR MODERN CHINESE (WORKBOOK) by CHOU, CHIH-PING (2014) ISBN: 9780691159980 Subject: REFERENCE & LANGUAGES Publisher: PRINCETON UNIVERSITY PRESS USA |
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HIGH CULTURE FEVER by WANG, JING (Paperback - 1996) ISBN: 520202953 Subject: CHINA Publisher: UCP |
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HIGH CULTURE FEVER : POLITICS, AESTHETICS, AND IDEOLOGY IN DENG'S CHINA by WANG, JING (Paperback - 1996) ISBN: 9780520202955 Subject: CHINA Publisher: UNIVERSITY OF CALIFORNIA PRESS |
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