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HIGH TECH START UP by NESHEIM, JOHN L. (Hardcover - 2000) ISBN: 9780684871707 Subject: BUSINESS & ECONOMICS Publisher: FREE PRESS |
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POWER OF UNFAIR ADVANTAGE: HOW TO CREATE IT, BUILD IT, AND USE IT TO MAXIMUM EFFECT by NESHEIM, JOHN L. (Hardcover - 2005) ISBN: 9780743256056 Subject: BUSINESS & FINANCE Publisher: FREE PRESS US A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage – that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail – and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay – learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business. |
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