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MEDIA MONOLITHS: HOW GREAT MEDIA BRANDS THRIVE AND SURVIVE by TUNGATE, MARK (Paperback - 2005) ISBN: 9780749444785 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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MENTORING IN ACTION: A PRACTICAL GUIDE by MEGGINSON, DAVID (Paperback - 2006) ISBN: 9780749444969 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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MERGERS AND ACQUISITIONS: A PRACTICAL GUIDE FOR PRIVATE COMPANIES AND THEIR UK AND OVERSEAS ADVISERS by REUVID, JOHATHAN (Hardcover - 2007) ISBN: 9780749447502 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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MOBILE REVOLUTION: THE MAKING OF MOBILE SERVICES WORLDWIDE by STEINBOCK, DAN (Paperback - 2007) ISBN: 9780749448509 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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MONOPOLY RULES: HOW TO FIND, CAPTURE & CONTROL THE WORLD'S MOST LUCRATIVE MARKETS IN ANY BUSINESS by LELE, MILIND M. (Hardcover - 2006) ISBN: 9780749445461 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK People making, marketing, and selling products and services really want to be alone in the marketplace, to have a space that they own for long enough to make some real money. In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. In this book Dr Lele shows that anyone can achieve this by focusing on the monopoly rules. The best monopoly opportunities are situational, soft and intangible. They・re market segments, often in the customer・s mind. For the customer there is no one but you, since what you provide can・t be easily copied, duplicated or ripped off. In this world, where the homogeneous mass market has disappeared, Monopoly Rules provides a new way to think, take action and stay ahead of the game. |
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MONOPOLY RULES: HOW TO FIND, CAPTURE AND CONTROL THE WORLD'S MOST LUCRATIVE MARKETS IN ANY BUSINESS
by LELE, MILIND M. (Paperback - 2007) ISBN: 9780749449650 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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MOTIVATE TO WIN: HOW TO MOTIVATE YOURSELF AND OTHERS by DENNY, RICHARD (Paperback - 2006) ISBN: 9780749444372 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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MY BIG IDEA by BRIDGE, RACHEL (Hardcover - 2006) ISBN: 9780749446260 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NEW BOSS: HOW TO SURVIVE THE FIRST 100 DAYS by FISCHER, PETER (Hardcover - 2007) ISBN: 9780749447649 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NEW BOSS: HOW TO SURVIVE THE FIRST 100 DAYS
by FISCHER, PETER (Paperback - 2008) ISBN: 9780749452704 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NEW CONCEPTUAL SELLING: THE ONE-TO-ONE SELLING SYSTEM THAT BUILDS A WIN-WIN BUYER-SELLER RELATIONSHIP by HEIMAN, STEPHEN E. (Paperback - 2004) ISBN: 9780749441319 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM by KAPFERER, JEAN-NOEL (Paperback - 2008) ISBN: 9780749450854 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NEW STRATEGIC SELLING: THE UNIQUE SALES SYSTEM PROVEN SUCCESSFUL BY THE WORLD'S BEST COMPANIES by MILLER, ROBERT B. (Paperback - 2004) ISBN: 9780749441302 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NEW SUCCESSFUL LARGE ACCOUNT MANAGEMENT by MILLER, ROBERT B. (Paperback - 2006) ISBN: 9780749445010 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NEXT BIG INVESTMENT BOOM: LEARN THE SECRETS OF INVESTING FROM A MASTER AND HOW TO PROFIT FROM COMMODITIES by SHIPMAN, MARK (Hardcover - 2006) ISBN: 9780749445775 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NOT BOSSES BUT LEADERS: HOW TO LEAD THE WAY TO SUCCESS by ADAIR, JOHN (Hardcover - 2003) ISBN: 9780749438999 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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NOT BOSSES BUT LEADERS: HOW TO LEAD THE WAY TO SUCCESS by ADAIR, JOHN (Paperback - 2006) ISBN: 9780749446321 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK One of the few books on leadership that can genuinely be called a ：classic；, this pioneering work from leadership expert John Adair has transformed our understanding of how leadership works and how executives can become business leaders. Accessible guidance on exactly what you need to become a leader is presented in the form of a dialogue with a young business executive, who is soon to become a strategic leader. Each fundamental aspect of leadership is exposed and explained in a concise, lucid way. Not Bosses But Leaders will enable you to greatly improve your leadership skills. It is a book that doesn・t depend on historical models but springs from the day-to-day realities of management. It is the study of what a leader actually has to do. |
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NOT BOSSES BUT LEADERS: HOW TO LEAD THE WAY TO SUCCESS by ADAIR, JOHN (Paperback - 2009) ISBN: 9780749454814 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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OUTSOURCING HANDBOOK: HOW TO IMPLEMENT A SUCCESSFUL OUTSOURCING PROCESS by POWER, MARK J. (Hardcover - 2006) ISBN: 9780749444303 Subject: BUSINESS & FINANCE Publisher: KOGAN PAGE UK |
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PEER LEARNING IN HIGHER EDUCATION: LEARNING FROM & WITH EACH OTHER by BOUD, DAVID (Paperback - 2001) ISBN: 9780749436124 Subject: EDUCATION Publisher: KOGAN PAGE UK |
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