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108 ROCK STAR GUITARS by JOHNSON, LISA S. (Hardcover - 2013) ISBN: 9780983270256 Subject: MUSIC Publisher: GLITTERATI INC |
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DON'T THINK PINK by JOHNSON, LISA (Hardcover - 2004) ISBN: 9780814408155 Subject: BUSINESS & FINANCE Publisher: AMACOM |
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HOW TO SNARE A MILLIONAIRE
by JOHNSON, LISA (Paperback - 1998) ISBN: 9780312965174 Subject: BUSINESS & FINANCE Publisher: ST. MARTIN'S |
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MIND YOUR X'S AND Y'S: SATISFYING THE 10 CRAVINGS OF A NEW GENERATION OF CONSUMERS by JOHNSON, LISA (Hardcover - 2006) ISBN: 9780743277501 Subject: BUSINESS & FINANCE Publisher: FREE PRESS US This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyses the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. Mind Your X¡¦s and Y¡¦s equips anyone who wants to reach these consumers ¡V brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists ¡V with the know-how to transform market research into profitable strategies. |
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