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$10 TRILLION PRIZE: CAPTIVATING THE NEWLY AFFLUENT IN CHINA AND INDIA by SILVERSTEIN, MICHAEL (Hardcover - 2012) ISBN: 9781422187050 Subject: BUSINESS & FINANCE Publisher: HARVARD BUSINESS PRESS More than one billion consumers are poised to reenergize the U.S. economyˇVand the worldˇ¦s. Throughout China and India, the rising middle class is transforming markets, and is poised to become one of the most influential consumer groups in the decade ahead. Examine the wants and needs of these men and women in The $10 Trillion Dollar Prize, and explore how global enterprises and investors are navigating the unprecedented market shifts. |
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TRADING UP : THE NEW AMERICAN LUXURY by SILVERSTEIN, MICHAEL J. (Hardcover - 2003) ISBN: 9781591840138 Subject: BUSINESS & MANAGEMENT Publisher: PORTFOLIO |
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TRADING UP: WHY CONSUMERS WANT NEW LUXURY GOODS - AND HOW COMPANIES CREATE THEM by SILVERSTEIN, MICHAEL (Hardcover - 2004) ISBN: 9781591840800 Subject: BUSINESS & FINANCE Publisher: PORTFOLIO USA |
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TRADING UP: WHY CONSUMERS WANT NEW LUXURY GOODS - AND HOW COMPANIES CREATE THEM by SILVERSTEIN, MICHAEL J. (Paperback - 2008) ISBN: 9781591840701 Subject: BUSINESS & FINANCE Publisher: PORTFOLIO USA |
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TREASURE HUNT: INSIDE THE MIND OF THE NEW CONSUMER by SILVERSTEIN, MICHAEL J. (Hardcover - 2006) ISBN: 9781591841234 Subject: BUSINESS & FINANCE Publisher: PORTFOLO USA |
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